Account Manager
Location: Charlotte NC
Control #: 111019R
Description:
WFAE is seeking a person experienced in digital and event sponsorship sales to join our Corporate Development team. Reporting to the Executive Director of Corporate Development, the Account Manager is responsible for all aspects of sponsorship sales for the station. Duties include achieving monthly, quarterly and annual budgets through prospecting, cold calling potential new accounts, maintaining and upselling existing accounts, selling events and digital assets, through a consultative process that includes a thorough needs analysis, customized proposal, manage deliverables for accounts, and craft FCC compliant copy. The Account Manager will be expected to provide accurate projections, maintain an up-to-date CRM system and collect payment on accounts sold as needed. The Account Manager will stay up to date on WFAEs content and events, attending as many as possible. Performs such other duties as may be assigned, assists the team in meeting its common goals.
The essential functions include, but are not limited to the following:
Conduct market research to identify selling possibilities and evaluate customer needs
Actively seek out new sales opportunities through cold calling, networking, and social media
Set up meetings with potential clients and listen to their wishes and concerns
Prepare and deliver appropriate presentations on products and services
Achieve monthly, quarterly, annual revenue goals
Maintain an account list that includes a healthy percentage new and returning accounts in a variety of account categories and monthly spend
Create frequent reviews and reports with sales and financial data
Keep CRM system up to date with pending business account information
Participate on behalf of the company in exhibitions or conferences
Negotiate/close deals and handle complaints or objections
Collaborate with team members to achieve better results
Gather feedback from customers or prospects and share with internal
Qualifications:
At least 3 to 5 years of sales experience,
Strong communication and interpersonal skills, with the ability to engage and inspire potential clients.
Competitive, self-motivated, results driven, creative problem solver and storyteller who prospects across multiple platforms
Comfortable selling sponsorships and events, using qualitative and quantitative data to match WFAE opportunities to client needs.
Entrepreneurial mindset: owns and grows their business instinctually, adept at maximizing client revenue
Forward thinkers who are proficient at consultative selling including confidently connecting with all decision makers, including C-Suite
Skilled at prospecting, new business, upselling existing business and closing long-term, high dollar sales
Knowledge of or experience in the Charlotte market is preferred
WFAE / NPR listener is a plus, embraces the mission of WFAE
Benefits and Compensation:WFAE offers a comprehensive benefits package l and Account Manager will be compensated with a competitive base salary based on professional experience plus incentive compensation to reward for successful revenue production.
To apply go to https://www.wfae.org/careers
About WFAE;WFAE, the NPR station in Charlotte, is an award-winning multiplatform newsroom (radio, digital, podcasts, live events) committed to providing high-quality local news and engagement that meets the needs of our diverse community. Our mission is to deliver journalism that informs, engages and inspires. Our vision is to help create a more knowledgeable and engaged community grounded in our shared humanity.
Fast Facts
Established: 1981
Employees: 50+
Annual Budget: $7.9M
Our Story: View
Across WFAE, we strive to:
Exemplify the highest levels of integrity and public trust.
Serve as a national and industry model of journalistic excellence.
Be doggedly committed to telling great stories and serving the public.
Succeed through teamwork, respect and collaboration.
Include diverse people, voices, thoughts and perspectives at every level of our work.
Value and reward creativity, curiosity and humor.
Be bold and take risks in service to journalism and our mission.
Enter every room with a spirit of generosity and gratitude.EOE.
Posted 3/22/24.
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