Radio Underwriting Sales Account Exec
: Baltimore MD
Your Public Radio is the public radio service for Baltimore, Central Maryland, and the Eastern Shore. We are WYPR 88.1 FM (NPR News) and WTMD 89.7 FM (AAA music) and we are seeking a full-time sales professional to join the underwriting team. The Sales Account Executive will be a part of a collaborative and successful sales team. The ideal candidate is responsible for developing revenue by soliciting business, non-profit, and foundation support in the form of underwriting on radio, digital platforms, and event sponsorship. You will use your strong relationship selling skills and develop win-win solutions for our sponsors as they align their brands with the highly valued and trusted resource of public media in the Baltimore area. This goal focused candidate must be able to interpret industry qualitative & quantitative research. If you are super professional, passionate, resilient and a very creative thinker who can work together with the programming and membership departments of both stations and creatively develop and combine opportunities, please apply. Prior media sales experience is a major plus.
Role & Responsibilities:
Maintain account lists and soliciting new business through prospecting and cold calling
Servicing and growing existing assigned accounts/budgets
Identify clients advertising needs, develop, and present customized solutions to meet needs to ad agencies & direct clients
Prepare promotional plans, sales literature, and advertising proposals
Develop and maintain relationships with clients by providing top quality service
Investigate and resolve customer problems
Communicate with other departments to assure quality service in placing orders and arranging promotional events
Exceeding sales budgets and collection of sold accounts
Relentless new business development
Knowledge of digital advertising principles and digital sales assets
Exceptional communication and negotiation skills
Self-motivated, goal driven and creative
Ability to multi-task in a fast-paced environment
Valid drivers license and a vehicle with appropriate insurance
Ideal qualifications include:
Proven success in building client marketing campaigns by utilizing radio, event/sponsorship sales, and digital platforms
Ability to conduct thorough client needs analysis
A creative mind to put together unique campaigns focused on solving client needs and identifying client challenges as opportunities to develop business.
Provide professional after-sales support to maximize customer loyalty
Follow procedures for preparing orders, resolving billing issues, submitting regular reports on sales and projections
Solid skills in MS Office Programs including Word, Outlook, Excel, PowerPoint
Professionalism: Observes work rules and practices covered during the orientation process and practices appropriate conduct as outlined in the Your Public Radio Handbook.
To apply go to https://wyprhr.bamboohr.com/careers/24?source=aWQ9NzI%3D
Applications can also be mailed to Business Manager, WYPR, 2216 N. Charles St., Baltimore, MD 21218. WYPR is an Equal Opportunity Employer and we are seeking and welcome diverse candidates. Open until filled. No phone calls, please.
The mission of Your Public Radio Corporation is to inform, connect and even challenge the listeners we serve in the metropolitan Baltimore area and the State of Maryland by broadcasting programs of intellectual integrity and cultural merit to provide an unbiased perspective of the events of today and to enrich the minds and spirits of our audience. Posted 10/19/23.
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