Location: Rochester NY Control #: 110881T
WROC-TV, a CBS affiliate, is looking for a Local Sales Manager. The Local Sales Manager is responsible for leading the day to day operations of the Sales department including development of new business and achievement of revenue goals across Broadcast and Digital Platforms.
Essential Duties & Responsibilities:
Provides leadership for the local broadcast/digital sales teams
Makes decisions regarding hiring, evaluation, promotion and termination of employees
Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
Drives new business development
Manages inventory and revenue forecasting
Manages recruitment, training, evaluation, and development of sales professionals
Prepares budgets and approves budget expenditures
Manages Accounts Receivable
Develops and cultivates client relationships alongside Account Executives
Performs other duties as assigned
Requirements & Skills:
Bachelors Degree in Marketing, Advertising, Communications, or related field preferred
Minimum three-five years experience in media sales
Experience guiding, directing, and motivating personnel, including setting and monitoring performance standards
Experience establishing long-range objectives and specifying the strategies and actions to achieve them
Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
Experience with Wide Orbit Traffic, Wide Orbit Media Sales, Matrix, Nielsen and comScore is preferred
Proficiency in Microsoft Word, Excel and PowerPoint
Fluency in English
Excellent communication skills, both verbal and written.
Ability to manage multiple tasks through self-motivation and time management.
Valid driver's license with an acceptable driving record
Occasional travel required; available to work extended hours if needed.