Marketing Mgr of Customer Acquisition
: Evansville/Lafayette or Remote IN
MetroNet has an immediate opening for an energetic; Marketing Manager of Customer Acquisition! This role has the flexibility to be based in our Evansville or Lafayette, Indiana offices or remotely.
At MetroNet, our culture is at the heart of everything we do. This is seen in the way we serve our customers, interact with each other, and take care of our company. As one of the fastest-growing 100% Fiber-Optic technology companies, we pride ourselves on having an outstanding company culture and work environment. We value work-life harmony and your ability to manage your workload!
Were looking for motivated, self-starters to join our team and help us build upon our culture!
Why MetroNet? We believe that work/life harmony should be easy to achieve. We offer a variety of resources and support needed to bring your full self to work and stay present and committed to the people who matter most - your family.
80% of Medical premiums paid for by the company
Company-paid Disability and Life insurance
EAP (Employee Assistance Program)
401(k) company match dollar for dollar up to 6%
Equipment and resources provided on day one
Opportunities for advancement
Professional development programs
Associate perks and discounts
Discounted MetroNet service in our serviceable area
Job Summary: The Marketing Manager Customer Acquisition focuses on acquiring new customers and building awareness by developing and executing marketing strategies and campaigns. The Marketing Manager will have a deep understanding of brand positioning and messaging strategies to drive customer acquisition through advertising campaigns and various traditional and digital media strategies. The Marketing Manager is also responsible for tracking advertising performance across all channels to ensure tactics are increasing leads, new sales, and revenue.
What you will be doing:
Define, execute, and manage all multi-channel campaigns including direct mail, digital search and display, retargeting, social, and other media to increase brand awareness and drive leads
Work with creative operations to produce high-quality and engaging advertising campaigns for use across all media channels and sales collateral
Develop lead generation campaign objectives, goals, metrics, and define best practices, standards and processes to drive successful customer acquisition
Maintain calendar of all lead generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts
Manage the overall performance and effectiveness of marketing strategies including digital adverting, direct mail, and other media
Track and report on advertising performance metrics, using the data to continually optimize campaign performance
Explore and introduce new approaches, programs, and channels to improve marketing campaign performance
Partner with Marketing Operations to define customer segments and journeys and institute test-and-learn methodologies to achieve desired results
Work collaboratively with product, sales, and customer support teams to effectively market-specific products, price points, and promotions
Manage day-to-day relationships with internal teams and external vendors, including the creative team, ad agencies, and freelance designers
What You Need For This Position:
Bachelors degree with 3+ years of marketing experience required
Experience in developing and executing marketing campaigns with a proven ability to deliver consistently strong, measurable results
Strong analytical skills; including experience reviewing performance results and making recommendations for future actions
Exceptional organizational and project management skills, ability to manage multiple projects and vendors, meet deadlines, and strong attention to detail
Must be self-motivated and thrive in a fast-paced, dynamic environment with tight deadlines and changing needs and priorities
Excellent communication skills strong written and oral communication skills
Proficiency in MS Office applications (Word, PowerPoint, Excel)
Find out what it means to love your career and apply now! Go to https://recruiting2.ultipro.com/QSE1000QSER/JobBoard/6cf8d9f1-7140-4a4f-8dba-c15b5a2fafb0/OpportunityDetail?opportunityId=287d3641-939b-49a6-b92e-0f1a227117c7
MetroNet is an Equal Opportunity Employer. Posted 6/13/22.
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