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Local Sales Manager

logo Location:  Altoona PA
Control #:  110787MK
Description:  

WTAJ-TV is seeking a dynamic Local Sales Manager who is ready to take on the challenge of helping businesses grow and a desire to develop a team that excels at uncovering marketing objectives and building integrated solutions.

The Local Sales Manager at WTAJ-TV is responsible for overseeing a team of sellers in a positive and collaborative way to enhance and grow revenue on all platforms. The Local Sales Manager in concert with the General Sales Manager to maintain and grow existing business/relationships with our key accounts. They identify and pursue ways to increase individual, client and company sales growth and retention in our full product portfolio. Candidates should have the ability to work in a fast-paced environment and handle multiple challenges simultaneously. Candidate must also be able to take initiative and make decisions without daily guidance. Professional with superior people skills, great attitude, and work ethic.

A Day in the Life:

  • Co-manage the daily operations of the local television and digital sales department.
  • Use independent judgment and discretion to develop strategies to attain sales revenue and goals.
  • Lead a team of people on our existing local sales staff and develop new business by prospecting, qualifying, doing CNAs, and presenting solutions to businesses.
  • Retain and support our A players, recruit and grow new sellers on the team.
  • Work independently and as part of a team to achieve set goals and take us to new heights.
  • Responsible for maximizing client revenue opportunities with on-going account list management.
  • Daily on-street presence meeting with prospects and clients, assisting AEs with presentations and in-field coaching.
  • Negotiate agency business (impressions, rates and budgets).
  • Monitor and evaluate the activities and products of the competition.
  • Training and efficiency on research and sales software
  • Understand and interface with traffic systems and personnel to efficiently manage airtime inventory and traffic
  • Oversee accounts receivable and credit policies
  • Develop and implement pricing and packaging to fill needs of both client and station
  • Conduct regular sales training for local sales team
  • Effectively forecast sales revenue and manage department expenses within budget
  • Participate as a key member of the leadership team.
  • Other duties as assigned
  • Valid driver’s license and good driving record required

    Skills You’ll Need:

  • Bachelor’s Degree, preferred, but not required
  • Minimum 3-5 years multi-media sales experience, management experience strongly preferred
  • Advanced computer skills and proficient in Microsoft Office Suite including Outlook, Excel, Word, and PowerPoint
  • Proven ability to manage multiple tasks in a fast-paced environment
  • Advanced oral and written communications
  • Excellent presentation, public speaking, interpersonal and listening skills
  • Your success traits include: upbeat, passionate, creative, well-prepared, highly engaged, goal oriented, empathetic and multitasking
  • Vehicle required for outside sales meetings/calls

    To apply go to https://nexstar.wd5.myworkdayjobs.com/nexstar/job/PA-Altoona/Local-Sales-Manager_REQ-17548

    About Nexstar Media Group: Nexstar Media Group, Inc. is America’s largest local television and media company with 200 broadcast stations (including partner stations) in 116 markets addressing more than 68% of U.S. television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at www.Nexstar.tv.

    About WTAJ-TV: At WTAJ we are committed to gathering and reporting the news that is important to you and your family. WTAJ delivers exceptional local content and extends its brand to include the area’s only local live, daily lifestyle program, STUDIO 814; Nittany Nation, our extensive coverage on all things Penn State; and Black and Gold Nation, home of the 6-time Superbowl Champion, Pittsburgh Steelers. WTAJ builds opportunities for our advertisers through this unique and localized content base. With our leading portfolio of advertising and marketing solutions we deliver results driven ad solutions across multiple platforms with targeted audiences and best in class service. See what we’re all about at www.WeAreCentralPA.com.

    EEO. Posted 5/14/22.

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