The Digital Sales Manager’s responsibility is to identify and drive digital strategies to attain revenue goals through the development of overall direction, product and service launches and training. The DSM reports to the Director of Sales and will strategize and work collaboratively with sales management, and the entire sales organization to successfully execute the digital and business development needs of the station. The ideal candidate will possess exceptional leadership, communication and project management skills. The primary objective is to meet or exceed digital revenue goals (monthly, quarterly, annually) through a team-based, consultative approach to sales.
The DSM is accountable for the development, focus, and momentum of digital sales efforts and revenue generation. The position is responsible for all facets of digital product development, deployment and sales execution of new initiatives including pricing, inventory, ad delivery, online billing and digital metrics to measure effectiveness in conjunction with the central CMGdigital team. The DSM works in partnership with sales to identify clients’ digital marketing needs and to integrate them into sales solutions. Solutions are multi-platform in nature, integrating the traditional television platform along with non-traditional, digital assets and new media platforms.
The ideal candidate will have proven and successful sales management experience in multimedia sales and digital advertising. Proficiency and demonstrated expertise is required in the following digital advertising products; targeted display, sponsorships & premium advertising, analytics, PPC, SEO, responsive website design, native advertising, social media advertising, lead generation and mobile. Subject matter expertise is required in the digital advertising ecosystem including programmatic buying, supply and demand-side platforms, customer attribution, and in the latest industry trends. Expertise in selling search and social is a must.
Responsible for focus and momentum of digital media strategies, product mix, sales efforts and revenue generation, working with sales managers, AE’s, Marketing, Research, News, Creative Services on ways to continually increase revenue and market share.
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About Cox Media Group:
Cox Media Group is an integrated broadcasting, publishing and digital media company. The company’s operations currently include broadcast television stations, radio stations, daily newspapers, and digital sites. Additionally, CMG operates the National Advertising Platform businesses of CoxReps - the country’s biggest television rep firm - Gamut, and Videa. The company also offers a full suite of local and regional advertising services through its Local Solutions and Ideabar businesses. CMG currently operates in more than 20 media markets and reaches approximately 52 million Americans weekly across all platforms. For more information about Cox Media Group, please check us out online at www.coxmediagroup.com.
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual’s age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Posted 9/28/18.
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