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Job Details

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General Sales Manager

logo Location:  Saginaw MI
Control #:  110445T

WNEM, a Meredith Corporation TV station, is recruiting for a General Sales Manager. The successful candidate will lead and develop the sales team, maximize broadcast and digital revenue through effective inventory and customer relationship management. The General Sales Manager will establish and achieve sales budgets through management and coordination of the Local Sales team and National Regional Sales Managers. Responsible for the overall sales effort and revenue growth with emphasis on local direct business. The GSM must maintain a highly visible presence within the national and local advertising community. Strong efforts towards building customer confidence will have positive effects upon the stations sales efforts. Provide prompt, courteous service to all station departments and clients. Coach, mentor and team lead sales staff with a proven track record in driving, developing and mentoring high performance teams. Must have a sense of urgency when preparing and completing the sales plan and hold those executing the plan accountable for implementing.

Essential Job Functions

Weight% Accountabilities, Actions and Expected Measurable Results
35% - Establish budget and pricing levels; establish and monitor inventory control procedures. Prepare fiscal budgets and sales strategies.
20% - Manage, motivate, educate and train Local Sales Manager, and Account Executives. <>br>15% - Manage Wide Orbit system in regard to sales, inventory management and pricing objectives.
15% - Develop “value-added” sales projects; develop new to television ad and digital revenues.
5% - Ensure adequate sales control of credit and collections policies.
5% - Manage make goods, schedule changes, credits, cancellations, etc.
5% - Conduct sales trips to National Regional Sales offices.

Minimum Qualifications and Job Requirements|All must be met to be considered.

Education - Bachelor’s degree In Marketing or related field, or equivalent training and/or experience.

Experience: - Minimum six to eight year’s prior experience in a broadcast, digital sales or marketing role. Minimum six year’s of experience managing a sales team. Including experience in strategic planning and direct responsibility for growing revenue in the television sales industry.

Specific Knowledge, Skills and Abilities -
Must possess advanced knowledge of TV ratings and research.
Must possess a driving “want to win” attitude with a proven track record of sales/marketing achievements.
Strong and effective sales skills.
Excellent leadership skills. Proven track record in driving, developing and mentoring high performance teams.
Professional and effective problem-solving skills.
Superior project management skills are necessary, including excellent communication and presentation skills.
Solid computer skills.
Must possess adaptable and effective negotiating skills in an ever changing, fluid environment
Ability to thrive in a team-oriented, competitive, fast-paced environment.
Must have a valid driver’s license and good driving record.
Travel Required (Approximate): 30%

To apply go to

It is the policy of Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Meredith will provide reasonable accommodations for qualified individuals with disabilities.

Meredith participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: Posted 11/6/20.

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