Senior Account Executive
: Memphis TN
WMC-TV, virtual and VHF digital channel 5, is an NBC-affiliated television station licensed to Memphis, Tennessee, United States. The station is owned by Gray Television. The station serves roughly the western third of Tennessee, northern Mississippi, eastern Arkansas and the southeastern corner of Missouri over the air, on satellite, and on various cable systems.
Gray Television supports local community interests by providing quality television broadcasting and exceptional service in each market we serve. Gray owns and/or operates television stations and leading digital properties in 93 television markets including the first or second highest rated television station in 85 markets. We are an unmatched broadcast pioneer that keeps getting bigger and better.
We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.
We have an immediate opening for an energetic and extremely motivated Multi-Platform sales professional. Candidate must possess strong presentation and communication skills, experience working with advertising agencies, plus proven success in new business development.
New Business Development
Oversees the daily management of assigned accounts that meet specific criteria
Executes regular touch points with clients at campaign inception and throughout the lifetime of the client relationship.
Identifies up-sell opportunities within an accounts marketing strategy and passes them along to the Media Sales Consultant for presentation to the client.
Retains client base through exemplary service and positive ROI for the client
Targets accounts not meeting account management criteria and recommends strategies for the account to meet that criteria, thus growing the Account Managers account base
Through the identification of new opportunities, grows average revenue per account (ARPA)
Evaluates new and existing products to determine optimal fit for each account and makes recommended marketing changes as necessary
Develops and maintains working relationships with key contacts and team members in all functional area execution of the clients advertising campaign
Receives, compiles and presents campaign performance reports to client; makes recommendations as necessary
Stays abreast of clients marketing needs: strategy, audience, objective and ROI expectations.
Proven self-starter with a natural curiosity toward business solutions and customer positioning
Mix of analytical ability to see trends in data and ability to influence customer behavior using results
Passionate about improving and innovating the customer experience
Desire for future growth and advancement in media sales and customer solutions
Minimum 5+ years of customer engagement experience in the area of broadcast advertising-marketing
Minimum 5+ years of project and customer management experience. Matrix and Wide Orbit experience, a plus
Strong consultative sales skills, relationship building and customer services skills
Self-starter with the ability to operate in a fast-paced, entrepreneurial environment
Demonstrated ability to communicate clearly with decision makers on expertise level
To apply go to https://my.peoplematter.com/mja/graytelevision/jobapp/GetStarted?jobOpenings=a8e78096-30d7-47d9-b624-ab3b011c4937&refererUrl=https://gray.tv/careers
Gray Television provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Gray Television complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Gray Television expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge. Posted 6/9/20.
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