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SEO & Content Specialist

logo Location:  Raleigh NC
Control #:  110205NM

WRAL Digital Solutions is looking to welcome a new member of our team who is equal parts SEO-savvy (or hungry to learn SEO) and equal parts copywriter.

You are dynamic and passionate, part writer and part marketer Ė youíre someone who understands the potential impact of SEO & content strategy. You understand how these two specialties work together and are impactful for clients.

As the SEO & Content Specialist at WRAL Digital Solutions, you will focus on digital marketing efforts and learn how words (specifically keywords and phrases) are integral to the organic success of a website. Weíre looking for someone who is more than just a word pusher Ė we want a doer Ė someone who can think creatively about both copy and SEO while helping our clients succeed. Having a way with words and demonstrating innovation and a clear talent for thinking outside the box will be highly valued.

Daily responsibilities include:

  • Write compelling copy for websites and blog posts that is optimized for client goals and relevant keyword targeting.
  • Write long-form branded content that will live on and
  • Execute optimization strategies & best practices for technical, on-page and off-page SEO.
  • Conduct keyword research and competitive analysis for clients.
  • Create comprehensive reporting for clients on a monthly and quarterly basis.
  • Master technical SEO tasks such as crawl error resolutions, sitemap formation, structure data implementation and more

    We are looking for an individual who meets the following requirements:

  • Bachelorís degree
  • Quality written and verbal communication skills
  • Proficiency with Microsoft Excel, PowerPoint, and Word
  • Basic understanding of marketing principles
  • Basic understanding of SEO
  • Detail-oriented and organized
  • Self-starter who isnít afraid to ask questions, but prefers to search out the answers on their own first
  • Ability to consistently produce quality work on a deadline

    Things that will set you apart from other candidates:

  • Experience in digital marketing or advertising agency setting
  • Copywriting & editing experience (specifically for websites, blogs, and social media)
  • Interviewing skills (journalism degree or background a plus)
  • Branded Content & Native Advertising knowledge
  • Google Analytics Certified
  • Basic understanding of WordPress, HTML, CSS, SEMrush & Google Search Console a bonus

    The SEO & Content Specialist will work with fellow team members to learn everything needed to succeed in the role. Weíre invested in your success and want someone thatís eager and hungry to be a part of a fast-growing, fresh-thinking, award-winning agency. Youíll be surrounded by an energetic, go-big or go-home team thatís changing the culture of working in an agency.

    Weíre a team that works hard, but also knows how to have fun. Our newly built office space, garden views, and frequent food truck visits are just a few things that set us apart from the rest. Join a growing team thatís part of the Capitol Broadcasting Company family.

    To apply go to

    A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. Posted 9/6/19.

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