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Media Buyer/Planner

logo Location:  Baton Rouge LA
Control #:  110197O
Description:  

The Automotive Marketing Group is currently looking for an experienced Media Buyer/Planner. We are seeking a highly-skilled professional who is detail-oriented and has strong negotiating and time management skills. The ideal candidate will have a broad foundation in media buying and planning along with the experience that will make them comfortable in navigating an increasingly complex media landscape.

Responsibilities Include:

  • Research and analyze media opportunities and make recommendations based on client objectives and optimal ability to target intended audience
  • Plan, negotiate, and buy media schedules
  • Maintain media buys and perform monthly billing reconciliation, securing credits or makegoods as necessary∑ Perform radio and television post-analyses and secure underdelivery weight as necessary
  • Manage workload and work proactively to juggle various tasks in order to meet deadlines
  • Assist in development of client presentations and preparation for meetings
  • Stay abreast of industry trends and strategies

    Desired Experience & Background:

  • Four-year college degree in advertising or marketing preferred
  • 2-5 years of broadcast media buying experience in an agency setting
  • Comprehensive understanding of media planning and buying principles, techniques and terminology
  • Strong negotiation skills and ability to develop working relationships with vendors
  • Highly organized, analytical and detail oriented
  • Strong verbal and written communications skills
  • Professional and positive, team-player attitude
  • Self-motivated and self-directed
  • Must have thorough understanding of Nielsen ratings and methodology
  • Strong Excel skills preferred, experience with Strata media buying software a plus

    Perks

  • Competitive salary based on experience
  • Fully stocked kitchen with snacks and drinks galore
  • Great co-workers and a fun work environment
  • Relaxed dress code
  • 401K Matching
  • Health Insurance Benefits/ Vacation and Sick Days

    This position is full-time with benefits. It is on site and not a telecommute job.

    To apply email resume to dmorgan@theamgroup.net.

    No phone calls please. Equal Opportunity Employer. Posted 8/14/19.

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