General Sales Manager
: Madison WI
WMSN-TV, Fox 47, a Sinclair Broadcasting station located in Madison, WI, is seeking an enterprising and results-driven General Sales Manager. Sinclair Broadcasting is leading the broadcast industry with the best digital products available. Our ideal candidate will have a proven track record of success in digital sales.
WMSN-TV serves the growing community in and around Madison. We have the best programming in the market, led by our 9pm local news and Sports, including Green Bay Packers football. Ranked #3 in the ‘Best Places to Live’ this year, Madison is the capital of Wisconsin and home to the University of Wisconsin.
The General Sales Manager will be a strong leader, have excellent interpersonal skills, be a creative thinker and have a willingness to learn. We are looking for someone who can lead our experienced sales team through the ever-evolving world of broadcast Television.
Create a well-developed sales team
Provide clear and measurable goals to the sales team
Facilitate consistent and structured team meetings to create dialogue on performance against goals and identify tactics to address gaps
Develop targeted team sales training and skill-building activities
Recognize and reward high performance
Consistently support the sales team in both digital and new business development, leveraging client-centric solution selling
Develop a pipeline of qualified candidates for the sales team
Create and execute strategic sales plans, annually, quarterly and monthly, to achieve sales goals in alignment with revenue expectations
Inventory is sold at the highest possible rate to maximize revenue
Meet or exceed budgets in digital, new business, local and national sales
Ensure each sales person achieves revenue targets across transactional, new, and digital business lines
Implement creative, revenue-building ideas
Manage client results, satisfaction and retention
Attend sales meetings with key clients to accelerate the sales cycle, grow the account, and demonstrate commitment to client success
Retention targets are established and achieved for the station and individual Marketing Consultants
Effective management of sales operations
Marketing Consultants are competent in OSI, credit procedures, selling strategies, inventory management, competitive positioning, ratings and research software
Collect and analyze monthly and quarterly revenue forecast information for sellers on a weekly basis
Provide accurate weekly forecast of local sales to General Manager
Review all local orders for accuracy, rate integrity and inventory availability
Work with the GM & Traffic on inventory management and control
Review spotlight report and aging to secure collections in accordance with Sinclair Broadcasting policies
Strong performance of local, regional and national accounts
RSM receives all necessary market/station data in a timely and accurate manner
Local, regional and national account makegoods are addressed
Political activity reports are up-to-date
Minimum of five (5) years’ experience in local broadcast sales management, with the proven ability to grow new and existing customers in both broadcast and digital sales.
Bachelor’s Degree preferred
To apply go to http://sbgi.net/sbgi-careers/
EOE. Posted 8/6/19.
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