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Digital Specialist

logo Location:  Lansing MI
Control #:  110160T

Job Description and Responsibilities: As the Digital Specialist, you will manage our digital sales process from start to finish. You are responsible for overseeing and growing digital sales. You must value client partnerships and work in a consultative way. You must be a visionary and a continual learner, working for today and keeping an eye on the future. Must be hungry to learn our customer’s challenges and strategize solutions to grow their business. You are both a salesperson, and a partner to our sales staff (Account Executives.)

You will:

  • Develop leads on your own, and alongside our Account Executives.
  • Be the point person for our digital vendor/s, and will keep the AE’s educated on all products and services.
  • Follow our defined sales processes, which focus on results for our clients, and return on their advertising investment.
  • Be customer-service oriented as you support both our clients and our AE’s.
  • Roll up your sleeves and work with the team to get the job done.
  • Be hungry for success, eager to learn and teach new digital strategies.
  • Have a solid sales background, and be able to prospect and sell.
  • Thrive on problem-solving and creating solutions, with strong analytical and strategic-thinking skills.
  • Coach and inspire the sales team as they grow into multi-media consultants.
  • Have the power of Gray’s digital agency providing you with the best marketing products and strategies in the industry today, as well as the power of WILX-TV 10, the powerhouse NBC affiliate which produces more local news than any other news source in the Lansing/Jackson MI market.


  • Bachelor’s degree, preferably in digital marketing or advertising, or equivalent work-related experience.
  • At least 5 years of digital sales and account management experience at a media outlet, advertising/marketing agency or related business is preferred.
  • Leadership and staff management experience.
  • Digitally savvy with a thorough understanding including audience targeting, SEO/SEM, social media, database marketing, YouTube, etc.
  • A self-starter with the ability to manage multiple projects simultaneously, in a fast paced work environment.
  • Excellent interpersonal skills and the ability to communicate effectively with both internal and external customers as well as work well across functional groups. Good probing and listening skills are necessary to coach and support others and uncover needs and opportunities.
  • The ability to present information and train others. Demonstrated knowledge of presentation software.
  • Knowledge of MS Office products including Word, Excel and PowerPoint is required.
  • Knowledge of CRM tools, preferably Wide Orbit, is preferred.

    Send your resume in confidence to:
    Apply at:
    Mail to: WILX, Attn: Paul Crockett, Local Sales Manager, 500 American Rd, Lansing, MI 48911

    About WILX and Lansing MI: WILX, the NBC affiliate in Lansing Michigan, is owned by Gray Television, the third largest broadcast and digital media company in the nation. WILX produces a total of 46 hours of news per week for both WILX and the local Fox affiliate WSYM. A market leader in News, digital, and social media, WILX News 10 is home to Emmy award winning reporters, and recipient of the Michigan Association of Broadcasters “Station of the Year” award. Lansing, a vibrant, diverse, stable city is a great place to live and work. A community with a rich history, full of hard-working, caring people, striving to make Mid-Michigan their place they call home. You can go from cheering on the Spartans to a waving wheat field in 10 minutes. Crystal clear beaches are an hour away, and northern Michigan is home to beautiful lakes and cities. Lansing is an hour from thriving Grand Rapids and 1.5 hours from downtown Detroit, a center of renewal and vitality. Marvel at the beauty of a state Capitol building, partake in a local craft brew, kayak down the Grand River, or attend a festival. The capital area includes large cities like East Lansing and Grand Ledge, as well as smaller communities like Okemos, Holt, Mason and Williamston. Many residents work in state government offices, local healthcare systems, or one of the General Motors manufacturing plants that produce some of the country's most popular cars and trucks.

    Sports fans proudly cheer on Michigan State University team, their beloved high school sports, and the Class A Lansing Lugnuts baseball team. Hard-core fans who want a bird's-eye view of the action can even choose an apartment in the outfield. Those who prefer single-family homes find affordable choices in metropolitan Lansing. U.S. News analyzed 125 metro areas in the United States to find the best places to live based on quality of life and the job market in each metro area, as well as the value of living there and people's desire to live there. Lansing, Michigan is ranked 50th Best Place to Live.

    WILX is an Equal Opportunity Employer. Posted 6/13/19.

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