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Senior Account Executive

logo Location:  New Haven CT
Control #:  110030T
Description:  

Generate revenue on the local sales level through the selling of commercial time to direct retailers, agency business, and regional accounts.

Essential Duties and Responsibilities Local Job Description:

RESPONSIBILITIES:
  • Engage with new and existing clients to understand business objectives and create marketing campaigns to drive results through effective television and digital advertising solutions
  • Sell digital advertising and marketing solutions customized to each client's needs, from the Nexstar Broadcasting & hyfn local product suites. These include: video (tv & digital), social media (paid & organic) and additional multiplatform solutions.
  • Generate new business leads by prospecting and making cold calls to achieve and exceed sales goals
  • Understand prospectís organization and build relationships focusing on key decision-makers
  • Create and present customized sales presentations/proposals and successfully close negotiations
  • Ability to budget and forecast individual revenue achievement
  • Increase knowledge of sales and product offerings through provided on-going training
  • Attend trade shows, industry events and represent Nexstar Broadcasting in the local business community to build awareness and engagement
  • Maximize shares of current business and unit rate
  • Interdepartmental follow-through Post sale paperwork and internal completion
  • Knowledge of station, programming, rates, ratings, competitors
  • Position requires performance of other job-related duties as assigned.

    REQUIREMENTS/QUALIFICATIONS:

  • High School Diploma (college degree preferred) Background in media (preferably television)
  • Experience with selling sports and broadcast sports sponsorships.
  • Sales experience (experience in broadcast sales preferred, but not required)
  • Strong communications skills, in person and phone
  • Working relationship with Connecticut and regional advertising agencies preferred
  • Team player
  • Self-motivator, goal oriented
  • A valid driverís license, state mandated automobile insurance and an acceptable driving record are also required.
  • Good computer skills Ė Office Suite Proficiency preferred
  • Developed organizational skills

    REVENUE/BUDGETARY/STAFF RESPONSIBILITY:Responsible for a portion of the established Local Sales Departmentís budget. Responsible to maximize revenue generation from the assigned account list.

    Work Environment/Physical Requirements: This person must be able to sit, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, work in close proximity to others, work outdoors in all weather conditions, and work indoors in environmentally controlled conditions.

    NOTE: This job description contains basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned.

    News 8 WTNH/WCTX YV values the contribution of all of its employees. We recognize their efforts by offering a competitive compensation plan and an array of benefits, including medical, dental, vision, life insurance, 401(K), and more. We are committed to a drug and alcohol-free workplace. Any job offer is conditional upon satisfactorily completing a background and DMV check.

    To be considered for this position you must apply online via the Nexstar Media Group Career Portal: Please remember to attach your cover letter, resume and a link to your demo reel (if applicable).

    Nexstar Careers - First Time users must create an Account at https://broadcastcareers-nexstar.icims.com/jobs/search?ss=1&searchLocation=12781-12791-New+Haven OR www.wtnh.com ABOUT US > JOBS > Search New Haven, CT.

    EOE/MINORITIES/FEMALES/VETERANS/DISABLED. WTNH is an equal opportunity employer that seeks diversity in our workforce. All qualified candidates are encouraged to apply. Posted 10/29/18.

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