Digital Media Manager
: La Crosse-Eau Claire WI
Nexstar Media Group Inc. is the largest TV station operator in the country.
With the reach of 169 television stations in 100 markets addressing nearly
38.9% of US television households, and a diversified, growing digital media
operation. Nexstar Media Group Inc. is the parent company of Nexstar
Broadcasting Group, Inc. & Nexstar Digital LLC. Learn more at www.nexstar.tv.
WLAX-WEUX TV & wiproud.com, the FOX and MeTV affiliate in La Crosse-Eau
Claire WI, is looking for a Digital Media Manager (DMM). The DMM directly
oversees the daily operations of the station's digital advertising business
and interacts with clients and advertising agencies to maximize digital
revenue. This position also manages content, contributes some editorial and
manages quality control of wiproud.com, our stations community portal website.
The position manages a digital dedicated sales person and a dedicated digital
content producer. The DMM also assists in hiring, training and developing
Account Executives and collaborates with GM & LSM on digital sales.
Essential Duties and Responsibilities;
Develops and executes sales strategies which result in exceeding revenue
targets in digital and new product revenue as well as all digital products
from Nexstar Digital
Drives new business development
Collaborate with Integrated Digital Specialist (IDS) to create multi-
platform advertising solutions for local and national clients
Collaborate with IDS to develop and conduct consistent training for sales
Be an effective educator and ambassador both internally and externally on
the benefits of digital marketing for clients
Manages inventory and revenue forecasting
Manages recruitment and development of talented sales professionals
Prepares budgets and approves budget expenditures
Manages accounts receivable for digital advertising
Calls on accounts with Account Executives
Performs other duties as assigned
Requirements and Skills:
Bachelorís degree in Marketing, Advertising or Mass Communications, or a
related field, or an equivalent combination of education and work-related
Minimum three yearsí experience in sales, preferably in the digital field
Valid driverís license with an acceptable driving record
Experience guiding, directing and motivating subordinates, including
setting performance standards and monitoring performance
Knowledge with prevailing digital technologies such as Google Analytics,
ad tagging, SEM/SEO, social media, behavioral and contextual targeting, CMC,
Experience establishing long-range objectives and specifying the
strategies and actions to achieve them.
Ability to identify the developmental needs of others and to coach, mentor
or otherwise help others to improve their knowledge or skills
Strong organizational skills, attention to detail, excellent follow-up,
resourceful, and self-motivated
Ability to multitask and prioritize with multiple pending deadlines
To apply go to www.nexstar.tv. EOE. Posted 9/12/18.
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