: Raleigh NC
The SEO Specialist position at WRAL Digital Solutions will focus on digital marketing efforts for our small to medium-sized business clients. An ideal candidate will be driven to learn and must be detail-oriented, organized, and comfortable applying new knowledge to client work as they go. They will enjoy research-based projects, consistent production of content, and immersing themselves in the world of digital marketing and the inner workings of Google, Bing, and Yahoo. Basic understanding of HTML, WordPress, Google Analytics, and Google Search Console are a bonus.
The SEO Manager will introduce the SEO Specialist to the world of search engine optimization with a crash course in fundamentals followed by solo-owned client work streams. These work streams and projects will immerse the specialist in SEO-specific on-page, off-page, technical, and marketing-based skillsets as well as a dynamic content strategy across all major social media platforms for businesses (Facebook, Twitter, Instagram, YouTube and LinkedIn.
Conducting keyword research & competitive analyses
Executing optimization strategies & SEO best practices
Mastering technical SEO tasks such as crawl error resolutions, canonicalization, sitemap formation, structured data implementation, and more.
Applying SEO strategies to content and tags to impact client search presence
Creating comprehensive reporting for clients on a monthly and quarterly basis
Optimizing video content to help boost its visibility
Providing recommendations on how to improve client websites in order to generate more conversions and creating a better user experience
Communicating with project managers to fulfill client requests
Basic understanding of SEO
Quality written and verbal communication skills
1-2 years of website management experience preferred
Quick learner and able to keep up-to-date with digital marketing industry news
Ability to adapt in a fast paced environment and meet tight deadlines
Basic HTML & CSS knowledge
Proficiency with Microsoft Excel, PowerPoint & Word
Desired skills & certifications:
Passionate about digital marketing, with an eagerness to learn
Google Analytics certified
Experience with SEO analysis pertaining to keywords, trends and performance
Self-motivated individual who is driven towards continual improvement of projects
Must be detailed oriented and able to multitask
Recommended Tool Experience: Google Analytics, Google Search Console, WordPress, SEMrush
The SEO Specialist will be joining a team of search marketing professionals who have the experiences and backgrounds in both agency and corporate life to provide insights, guidance, and mentorship.
To apply go to https://app.jobvite.com/j?aj=oHWh8fwM&s=MediaRecruiter.com
A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. Posted 8/28/18.
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