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SEO Specialist

logo Location:  Raleigh NC
Control #:  109999NM

The SEO Specialist position at WRAL Digital Solutions will focus on digital marketing efforts for our small to medium-sized business clients. An ideal candidate will be driven to learn and must be detail-oriented, organized, and comfortable applying new knowledge to client work as they go. They will enjoy research-based projects, consistent production of content, and immersing themselves in the world of digital marketing and the inner workings of Google, Bing, and Yahoo. Basic understanding of HTML, WordPress, Google Analytics, and Google Search Console are a bonus.

The SEO Manager will introduce the SEO Specialist to the world of search engine optimization with a crash course in fundamentals followed by solo-owned client work streams. These work streams and projects will immerse the specialist in SEO-specific on-page, off-page, technical, and marketing-based skillsets as well as a dynamic content strategy across all major social media platforms for businesses (Facebook, Twitter, Instagram, YouTube and LinkedIn.


  • Conducting keyword research & competitive analyses
  • Executing optimization strategies & SEO best practices
  • Mastering technical SEO tasks such as crawl error resolutions, canonicalization, sitemap formation, structured data implementation, and more.
  • Applying SEO strategies to content and tags to impact client search presence
  • Creating comprehensive reporting for clients on a monthly and quarterly basis
  • Optimizing video content to help boost its visibility
  • Providing recommendations on how to improve client websites in order to generate more conversions and creating a better user experience
  • Communicating with project managers to fulfill client requests


  • Bachelorís degree
  • Basic understanding of SEO
  • Quality written and verbal communication skills
  • 1-2 years of website management experience preferred
  • Quick learner and able to keep up-to-date with digital marketing industry news
  • Ability to adapt in a fast paced environment and meet tight deadlines
  • Basic HTML & CSS knowledge
  • Proficiency with Microsoft Excel, PowerPoint & Word

    Desired skills & certifications:

  • Passionate about digital marketing, with an eagerness to learn
  • Google Analytics certified
  • Experience with SEO analysis pertaining to keywords, trends and performance
  • Self-motivated individual who is driven towards continual improvement of projects
  • Must be detailed oriented and able to multitask
  • Recommended Tool Experience: Google Analytics, Google Search Console, WordPress, SEMrush

    The SEO Specialist will be joining a team of search marketing professionals who have the experiences and backgrounds in both agency and corporate life to provide insights, guidance, and mentorship.

    To apply go to

    A pre-employment drug screening is required. EOE, M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. Posted 8/28/18.

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