Market & Sales Research Analyst
: New Haven CT
WTNH News 8 / WCTX MyTV 9 / HYFN Local has an immediate opening for a Sales Research Analyst,
Who are we?
Multiplatform media company based in downtown New Haven, CT, we are part of Nexstar Media Group. We work with our clients and partners to get their message in front of the right people – with two television stations, station website and mobile apps, and a national digital media company – we can reach audiences to garner mass awareness or create one to one engagement.
What role will you play?
The Market & Sales Research Analyst is an instrumental role within the Sales Department. We’ll look to you to provide insights on market, tv, digital and programming trends, as well as create proof of performances to highlight the success of client and station campaigns. We want your creativity and analysis to take what happened and help us best position it for the future – to generate new sales and renewals, create ideas for new station programs and a whole lot more.
Bachelor’s Degree or equivalent experience preferred in Marketing, Communication, English or Statistics.
Knowledgeable about media related software including Wide Orbit, Kantar, Google Ad Manager and other comparable software.
Highly proficient in all MS Office products, primarily MS Word, MS Excel and MS Power Point.
Minimum of 3-5 years of experience.
Minimum of 2-3 years of research experience preferably inside a media company’s sales department.
The ability to work under pressure and meet tight deadlines.
The knowledge and capability to have executive level conversations about the industry and marketplace.
Essential Duties and Responsibilities/
Ability to assess needs of clients/team members to meet the needs of the business.
Problem-solving and deductive reasoning is required to accomplish tasks.
Clear and concise communications both through writing & presentation skills.
Organization skills for daily responsibilities & special projects for sales and marketing team.
Ability to create presentations with Power Point, Excel, Emerging tools, etc.
Must be comfortable presenting alongside a team of account executives and Management on key client meetings.
Overseeing, analyzing and maintaining all research information and functions from Nielsen, Kantar, Marshall Marketing, Wide Orbit Media Sales, Google Ad Manager and other tools that support and enhance the sales and marketing effectiveness of our brands in the marketplace.
Collaborate to differentiate our brand in the marketplace by working with a team of salespeople to develop custom advertiser solutions/marketing pieces and packages positioning the latest research data.
Provide valuable research data to General Manager, News and Promotion departments. For example, compiling and distributing relevant ratings facts, trends and analysis, ratings successes and challenges.
Prepare reports within deadlines.
Create and deliver quality presentations and research materials utilizing Power Point, Excel, Emerging tools, etc.
Produce campaign performance presentations for Sales & Marketing clients.
Work Environment/Mental/Physical Requirements: This position requires a cooperative, pleasant attitude, and a willingness to take on additional responsibilities and challenges. May work in a high stress environment with deadline pressures.
The ability to operate a computer and business equipment. Must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, make decisions that impact the results of co-workers, and work indoors in environmentally controlled conditions. Must be able to lift, set up and operate equipment or items weighing up to 25 pounds. In addition, must be able to handle, control or feel objects, tools or controls.
NOTE: This job description contains the basic requirements for the position and is NOT intended to be a complete list of responsibilities; other duties may be assigned as needed.
No Phone Calls please.EOE/MINORITIES/FEMALES/VETERANS/DISABLED
WTNH is an equal opportunity employer that seeks diversity in our workforce. All qualified candidates are encouraged to apply.
News 8 WTNH/WCTX values the contribution of all of its employees. We recognize their efforts by offering a competitive compensation plan and an array of benefits, including medical, dental, vision, life insurance, 401(K), and more. We are committed to a drug and alcohol-free workplace. Any job offer is conditional upon satisfactorily completing a background and DMV check.
To be considered for this position you must apply online via the Nexstar Media Group Career Portal: Please remember to attach your resume and a link to your demo reel, if applicable.
Nexstar Careers - First Time users must create an Account.
Search Location – US-CT New Haven
www.wtnh.com > ABOUT US > JOBS
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