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General Sales Manager

logo Location:  Charleston WV
Control #:  109980T

WOWK-TV, in Charleston, WV, is looking for a General Sales Manager/Director of Sales to lead its Broadcast and Digital sales operations. This position is responsible for the performance of WOWK-TV (CBS affiliate) including all television and digital sales components.

We are seeking a "game changer" and proven leader who can communicate a vision, while developing a management and sales team to generate extraordinary growth. The GSM/DOS should be proficient in inventory analysis, control and pricing; revenue forecasting, and budgeting; account strategy; product training; and energetic, candid and focused team development.

The ideal candidate will have a Bachelorís Degree with a at least 5 years of recent sales management experience. Experience in media sales, including Local, National and Digital sales, is preferred.

Qualified candidates must have excellent organizational, presentation, leadership and interpersonal skills with a high sense of urgency and ability to deliver results. This self-starter will generate revenue share growth through positive leadership and cohesive team-building.

Position Summary: The General Sales Manager/Director of Sales oversees all aspects of the Sales Department, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. The GSM/DOS also has direct responsibility for national sales efforts.

Essential Duties & Responsibilities:

  • Provides leadership for the broadcast/digital sales teamís efforts.
  • Develops and executes sales strategies which result in exceeding revenue targets in local, national, digital media and new product revenue.
  • Drives new business development.
  • Responsibility for overseeing the station Ė advertiser interface and guiding customer relations.
  • Plans and directs recruitment, training, and performance evaluations to develop and control sales and service programs.
  • Determines pricing and maintains inventory controls to achieve budgetary goals.
  • Creates and reviews operational records and reports revenue forecasting to determine profitability.
  • Prepares budgets and approves budget expenditures for the department.
  • Oversees the interface between sales and the local and hub traffic staff.
  • Directs the Accounts Receivable efforts of the Sales Department.
  • Performs other duties as assigned.

    Requirements & Skills:

  • Minimum five yearsí experience in sales management.
  • Experience guiding, directing and motivating subordinates, including setting performance standards and monitoring performance.
  • Experience establishing long-range objectives and specifying the strategies and actions to achieve them.
  • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills.
  • Fluency in English with excellent communication skills, both oral and written.
  • Valid driverís license with an acceptable driving record.
  • Proficiency with comScore ratings, Wide Orbit, Matrix and MS Office is a plus.

    You must apply online to be considered for this position. Please go to: or to access all career opportunities for WOWK-TV and Nexstar Broadcasting, Inc.

    WOWK-TV is an Equal Employment Opportunity employer. Posted 8/8/18.

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