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Digital Media Sales Manager

logo Location:  Wichita KS
Control #:  109964C
Description:  

The primary objective of the Digital Media Sales Manager is to meet or exceed digital media revenue goals through a team-based, consultative approach to sales.

This role is responsible for development, focus, and momentum of digital media sales efforts and revenue generation. Works in partnership with sales to identify clients digital marketing needs and integrate them into a sales solution. Directs the launch, training, sales and analysis specific to current and future digital media products.

Responsible for rolling out all National marketing campaigns provided by corporate as well as creating and managing new partnership relationships to generate sales. Ensures corporate and regional sales & marketing strategies are implemented for all offerings.

POSITIONS RESPONSIBILITIES:

  • Responsible for focus and momentum of digital media sales efforts and revenue generation, working directly with other sales managers, sales consultants, Marketing, Research, Sales Services and other Cox entities.
  • Partners with sales consultants on sales presentations & proposals to ensure that clients receive the appropriate digital media products, services and rates to meet their business needs.
  • Coordinate sales efforts, develop multi-product marketing solutions, and communicate changes in direction, products, expectations, processes, and standards as they pertain to digital media.
  • Partners with sales leadership and sales consultants in the development and achievement of digital media strategies, product revenue budgets.
  • Drive sales, packaging and launch of Digital Media efforts
  • Develop Digital Media opportunities to drive new revenue
  • Partners with Corporate Product Portfolio team on the strategy and implementation of initiatives, as well as provides comprehensive actionable feedback on all products
  • Responsible for digital media sales training and motivational efforts and for championing product research and development to include strategic qualitative information that targets various market segments and retail categories to support digital media efforts and revenue generation.
  • Responsible for promotion, pricing strategy and presentation development.
  • Partner with research and marketing to ensure that all Digital Media information is current and accurate.
  • Identifies strategies for increasing market share and product usage.
  • Analyzes market trends and competitive initiatives.
  • Continually tracks digital media metrics to ensure growth of the utilization of the full product set.
  • Conducts continuous research on the latest industry trends, preliminary tests and consumer behavior analysis.
  • Develops and implements marketing materials and campaigns in cooperation with marketing.
  • Develops strong relationships with internal and external customers.
  • Develops Digital Media sales materials to market appropriate services and opportunities to buyers of advertising at local, regional and national retail accounts and advertising agencies in support of Digital Media sales efforts.
  • Generates, analyzes and interprets internal and external data to identity benefits for Digital Media; reviews and analyzes marketing and sales performance to determine the trends and performance of Digital Media; Assists in developing, implementing and monitoring Digital Media sales goals.
  • Develop and implement tracking mechanisms to determine the Digital Media ROI and effectiveness of DM campaigns
  • Ability to work evening and weekends based on department needs
  • Other duties are assigned by the General Manager and General Sales Manager.

    Qualifications:

    Minimum:

  • Four years minimum marketing or sales experience required with 2+ years Digital product experience required.
  • Demonstrated experience in development of marketing campaigns and business-to-business marketing.
  • Strategic planning and analysis experience.
  • Ability to thrive in a multi-tasking, fast-paced environment.
  • Excellent written and oral communication skills.

    COMPUTER SKILLS: Proficiency MS Office and Internet Browsers such as Internet Explorer required.

    CERTIFICATES/LICENSES: Valid driverís license with a good driving history.

    TRAVEL REQUIREMENTS: Travel required to and from all Cox locations.

    Preferred:

    EDUCATION:

  • Bachelor's Degree in marketing, communications or similar field required. MBA strongly preferred.
  • Cable ad sales management experience preferred

    To apply go to https://goo.gl/6AVRmR

    About Cox Communications: Cox Communications is a broadband communications and entertainment company, providing advanced digital video, Internet, telephone and home security and automation services over its own nationwide IP network. Cox Business is a facilities-based provider of voice, video and data solutions for commercial customers, and Cox Media is a full-service provider of national and local cable spot and digital media advertising. Cox is known for its pioneering efforts in broadband, voice and commercial services, industry-leading customer care and its outstanding workplaces. More information about Cox Communications, a wholly owned subsidiary of Cox Enterprises, is available at www.cox.com and www.coxmedia.com.

    Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Posted 7/3/18.

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