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Media Planner/Buyer

logo Location:  El Paso TX
Control #:  109887MK
Description:  

BASIC RESPONSIBILITIES: Responsible for research, development, planning, and presentation of media plans to the client and key account management personnel. The Media Planner/Buyer is responsible for the negotiation and placement of all media for existing clients and new business, in addition to making special recommendations to be presented to the client and key account management personnel.

TYPICAL DUTIES:

  • Researches, develops, and compiles media plans that include media objectives, strategies, and rationale on behalf of assigned clients.
  • Works in collaboration with Marketing Manager and Digital Innovation Developer on digital buying strategies.
  • Presents media plans to Marketing Manager, Sr. VP Ė Chief Marketing Officer, Creative Director, and Digital Innovation Developer.
  • Maintains files and records as they relate to the media plan, and implements changes in plans as requested.
  • Analyzes and recommends vendor proposals.
  • Acts as a liaison between media vendors and credit union.
  • Meets with media representatives and analyzes proposals and packages for broadcast, digital, and print advertising.
  • Provides new and profitable ideas to grow business.
  • Gathers, organizes, and presents competitive research and spending data, as requested.
  • Provides market analysis and other reports, as requested.
  • Provides post-buy analysis on all media purchased.
  • Determines television programs, radio stations, digital channels and newspapers for print to use for all buys. Works with Client on media questions and overflow of accounts.
  • Processes necessary paperwork for all media buys.
  • As requested, participates in client meetings, as representatives of media department, for media plan presentation and strategizing sessions.
  • Manages overall media budget.
  • Attends individual media presentations and/or industry presentations to keep current with industry changes.
  • Keeps all media files relating to credit unionís needs.
  • Resolves billing discrepancies as needed.
  • Ensure compliance on a day to day basis within areas of your responsibility and ensure that employees receive the necessary training to comply with applicable regulations that may apply specifically to their jobs.
  • Other duties that may be assigned or required in connection with the general operation of the credit union.

    CRITICAL KNOWLEDGE, SKILL AND EDUCATIONAL REQUIREMENTS:

  • Proficient knowledge of Microsoft Office applications.
  • Bachelorís Degree in market research, business, advertising, marketing, communications, or other relevant field; Masterís degree a plus with three to five years related experience.
  • Extensive understanding in SEO and SEM.
  • Experience with digital buying strategies.
  • Strong analytical, organizational, negotiation, and communication skills.
  • Excellent research skills, strong knowledge in media studies.

    Required to become trained in Telmar/Qualitap, Internet Planning/Buying, Direct Mail, Ad Assist, Power Point, R.I.P.P.E.D., Smart Plus Program, Negotiation Skills, Advanced Word, Excel, and writing skills.

    Requires sitting the majority of the day, lifting up to 20 pounds continuously, lifting up to 50 pounds occasionally. Bending, twisting, reaching above and below shoulder frequently, squatting, climbing and kneeling occasionally.

    PRIMARY RESPONSIBILITY: Providing quality service is the primary responsibility of this position. Quality service means treating members and coworkers with respect and courtesy at all levels whether in person or by telephone as outlined in the Employee Handbook.

    To apply, go to https://workforcenow.adp.com/jobs/apply/posting.html?client=gecu&jobId=76590&lang=en_US&source=CC4

    EOE. Posted 2/7/18.

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