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Digital Marketing Specialist

logo Location:  La Crosse WI
Control #:  109836NM

Morgan Murphy Media La Crosse | Phase 3 Digital | WKBT-TV is looking for a Digital Marketing Specialist. The position is responsible for working with a staff of account executives to generate revenue through advertising within all of our digital platforms.

The Digital Marketing Specialist will serve a diverse client base and interact internally with the product, business operations and finance departments. Additional responsibilities include preparing digital advertising strategies and proposals as well as regular campaign analysis and recommendations.

The Digital Marketing Specialist will support the daily execution of marketing strategies to drive new customer acquisition and retention. The position reports to the General Sales Manager.

Key Responsibilities:

  • Develop Digital Advertising Strategies For Clients
  • Demonstrate a strategic understanding of all digital marketing tactics and how they work together
  • Identify opportunities to implement and improve the measurement and reporting of key client metrics (KPIs)
  • Grow Digital Revenue through Innovative Initiatives
  • Provide Support and Problem-Solving

    Key Skills / Qualifications:

  • Google Ad Words and Analytics Certifications
  • Bachelorís degree in Sales, Marketing, or related field
  • One to two years of Digital Media sales experience
  • Valid driverís license and excellent driving record
  • Strong knowledge and ability with MS Office products
  • Proven ability to work independently as well as in a team environment
  • Effective verbal and written communication skills
  • Scheduling flexibility to meet with clients

    WKBT offers a fun and creative team-based work environment! We offer competitive compensation and an attractive benefits package.

    Send resume and cover letter to:
    Human Resources
    141 South 6th Street
    La Crosse, WI 54601
    Email to

    WKBT-TV is an equal opportunity employer. Posted 10/31/17.

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