Digital Marketing Specialist
: La Crosse WI
Morgan Murphy Media La Crosse | Phase 3 Digital | WKBT-TV is looking for a Digital Marketing Specialist. The position is responsible for working with a staff of account executives to generate revenue through advertising within all of our digital platforms.
The Digital Marketing Specialist will serve a diverse client base and interact internally with the product, business operations and finance departments. Additional responsibilities include preparing digital advertising strategies and proposals as well as regular campaign analysis and recommendations.
The Digital Marketing Specialist will support the daily execution of marketing strategies to drive new customer acquisition and retention. The position reports to the General Sales Manager.
Develop Digital Advertising Strategies For Clients
Demonstrate a strategic understanding of all digital marketing tactics and how they work together
Identify opportunities to implement and improve the measurement and reporting of key client metrics (KPIs)
Grow Digital Revenue through Innovative Initiatives
Provide Support and Problem-Solving
Key Skills / Qualifications:
Google Ad Words and Analytics Certifications
Bachelorís degree in Sales, Marketing, or related field
One to two years of Digital Media sales experience
Valid driverís license and excellent driving record
Strong knowledge and ability with MS Office products
Proven ability to work independently as well as in a team environment
Effective verbal and written communication skills
Scheduling flexibility to meet with clients
WKBT offers a fun and creative team-based work environment! We offer competitive compensation and an attractive benefits package.
Send resume and cover letter to:
141 South 6th Street
La Crosse, WI 54601
Email to email@example.com.
WKBT-TV is an equal opportunity employer. Posted 10/31/17.
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