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Director of Marketing

logo Location:  Austin TX
Control #:  109830T
Description:  

Are you a strategic marketing leader who can inspire creative excellence? Do you dream of living in Austin and doing what you love? If you want to work with forward-thinking leaders in the media industry and a company that can offer significant growth, keep reading. KVUE-TV, the ABC affiliate in Austin, Texas is seeking a Director of Marketing who wants to apply every ounce of their leadership, creative, digital and strategic marketing skills to develop and execute brand-and-buzz-building, award-winning ideas across all media channels (on-air, online, on social, mobile, experiential et al.) in the interest of multiplatform audience and revenue growth. Weíre seeking someone who dreams of shaking up traditional television marketing who is just as strong in digital and social as they are in broadcast.

  • Push the boundaries of our audience, revenue and brand potential by serving as a collaborative business partner to the leadership team and playing a key role in the integrated marketing planning and budgeting process.
  • Help define and reinforce the KVUE brand. As the stationís ďchief brand officer,Ē evangelize the brand and champion all brand-related matters inside the organization.
  • Conceptualize and engineer the creation of compelling, multiplatform, original station image, news programming and commercial campaigns and when necessary, execute all visual elements personally. Based on sound strategy outlined in creative briefs, campaigns must clearly and creatively reach stated goals and reinforce the value of the stationís brand. Concepts must work in all media including TV, digital, social, mobile.
  • Proactively create opportunities for audiences to connect with our content by developing annual and quarterly strategic plans based on KVUE priorities, generating breakthrough concepts and strategies.
  • Develop and implement audience development strategies by applying research insights, data and analytics to marketing activations, including but not limited to content partnerships, digital marketing efforts and more.
  • Proactive leveraging digital channels to promote brand, tune-in, engagement and other metrics.
  • Manage all outside campaigns during activation for performance and tweak in real time to improve results. Provide recap reports and campaign insights to senior management.
  • Work intimately with research to be the go-to expert on KVUEís audience on each owned platform; Provide strategic guidance to the rest of the station on how best to serve our audience.
  • Be a big, bold thinker/innovator and at times, disruptor, for the station. Stay abreast of cutting edge tools, promotion trends and campaigns. Collaborate on a regular basis with stationís news director and general manager and as necessary, pushing the station into uncomfortable territory.
  • Identify and champion strategic, cross-department (such as news, social, corporate) and cross-business unit marketing tie-in efforts for maximum positive brand impact, marketplace visibility and revenue generation.
  • Lead a team of 6 creative personnel. Hire great people, train, manage and coach teamís performance.
  • Support local sales teams in generating non-traditional revenue dollars.

    JOB REQUIREMENTS:

  • 7-10 years of consumer advertising and promotion experience with promotion-specific record of success in the television/news industry, brand management, or marketing/digital/advertising agency.
  • Experience creating and measuring integrated advertising campaigns supported by an outstanding creative ability and an exceptional portfolio (link to reel required).
  • Firsthand, working knowledge of on-air and digital promotion production techniques, and familiarity with current production and video trends.
  • Experience translating broadcast designs and concepts to interactive digital and social media campaigns. Track record of successfully strengthening brands by applying tenets of branding, brand consistency and creative cohesion.
  • Hands-on experience in marketing content on both linear and non-linear platforms, including utilizing and optimizing display marketing campaigns; search (SEO & SEM), retargeting, social media, mobile marketing, etc.
  • Experience with on-air planning and ability to manage and maximize stationís promotional inventory in order to drive viewership and other business goals.
  • Experience working within or alongside a time sensitive editorial and/or newsroom environment preferred.
  • Proven track record of developing and producing revenue-driving client campaigns.
  • Strong media and digital planner and buyer who understands co-op spending and can build strong partnerships with network, syndication and other 3rd parties.
  • Comfortable working non-traditional hours to compete in breaking news situations.
  • Excellent manager capable of managing up, down and across. Able to manage teams of both strategic and creative personnel.

    To apply, go to https://www.jobs.net/jobs/tegna/en-us/job/United-States/Director-of-Marketing/J3P2PJ6ZCT5L71RHTG9/

    About TEGNA: TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industryís top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

    TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. Posted 10/23/17.

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