SVP/Advanced Ad Strategy Products
: New York City NY
Viamedia is seeking a Senior Vice President, Advanced Advertising Strategy & Products to oversee, develop and define the future of the companyís digital and cross screen advertising initiatives. Viamedia, on behalf of our 60+ MVPD operators nationwide and in collaboration with the leading technology partners, are focused on providing next generation advertising opportunities to our 12,000+ advertisers nationwide across any platform: TV, Digital, OTT Mobile and more.
This position will play a critical role in helping Viamedia develop and deploy new advanced advertising products utilizing the companyís robust sales team, industry leading technology and vast data to help our customerís be successful in a cross media environment.
Reporting into the companyís CEO, this position will have a seat with the executive leadership team at Viamedia. Therefore, the right candidate will be able to articulate a compelling vision that aligns with the market opportunity, forge and build successful partnerships with internal and external resources to deliver on that vision and be accountable for execution of the vision across the country. This position will work collaboratively with a team of sales and technology leaders at Viamedia, including dotted line responsibility with the Cross Media team. This position will need to be a natural leader who has the ability to lead remotely and develop talent that can deliver on objectives.
ADDITIONAL ESSENTIAL FUNCTIONS OF POSITION INCLUDE, BUT ARE NOT LIMITED TO THE FOLLOWING:
Research and identify competitive information to determine new products and enhance existing products to Viamediaís suite of advanced cross screen capabilities
Work alongside the sales and technology teams within the company, and within our vendors/partners, to execute on objectives
Articulate, oversee and coordinate the product development workflow, including any support material creation and training necessary, and managing the budgeting process for the companyís advanced advertising products
Negotiate and manage relationship with strategic partners on behalf of the organization
MS or MA degree required
10+ years of previous experience in the digital/cross screen media environment, or comparable product management
Previous leadership experience
Experience managing a product portfolio and product roadmap
Familiarity with the cable advertising industry or digital advertising sales
Recent experience developing solutions for online advertising marketplaces (network, exchanges, DSPís, SSPís) preferred, but not mandatory
Knowledge of MVPD technology infrastructure desired but not required
To apply email resumes to email@example.com
The above statements are intended to describe the general nature and level of work being performed by the people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of the job. Note Viamedia may change the requirements of this position at any time at their discretion. Viamedia is an equal opportunity employer. Posted 8/2/17.
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