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Local Sales Manager

logo Location:  Dallas TX
Control #:  109765T
Description:  

WFAA-TV, the TEGNA Inc, ABC Affiliate in Dallas, Texas is looking for an experienced Local Sales Manager. This position is responsible for creating and executing a sales strategy for a market leading television station and suite of digital properties. The right individual for this position will be charged with helping our local sales team succeed by delivering customer solutions through an integrated suite of media platforms, including both television and digital. The position requires growing core shares on agency and direct business. The Local Sales Manager will be responsible for recruiting and developing a strong sales team; and will successfully work with all levels of agencies and direct client community. The position reports to Director of Local and Integrated Sales.

Responsibilities:

  • This executive will be accountable for local broadcast and digital revenue performance; working both strategically and tactically with other sales executives in the station and division.
  • Accurately identify, monitor and forecast sales and marketing trends for key business segments.
  • Develop short-term, mid-term and long-term business plan for sales department.
  • Complete appropriate business activity reports and forecasts using Salesforce and WideOrbit Analytics as required.
  • Manage key local and regional accounts with account executives to grow local market share.
  • Review and adjust rates and metrics to monitor sales/market share change.
  • Maintain customer satisfaction and accountability through consultative selling.
  • Work closely with marketing and news departments to generate & implement lead generation opportunities.
  • Identify market potential through lead generation and qualification.
  • Expand sales in existing accounts by introducing new products and services.
  • Achieve sales operational objectives by contributing information and recommendations to overall strategic plan by monitoring competitive products and feedback from market and forecast sales and achieve goals.
  • Coach and lead sales staff by participating in client meetings, building relationships with top clients and being active in the community.
  • Responsible for setting the pace for local account executives and constantly providing feedback to better their performance.

    JOB REQUIREMENTS:

  • Must have proven track record as a broadcast Account Executive or sales manager.
  • Five years of sales management in television preferred.
  • Strong problem solving and analytical skills required.
  • Must have strong time management and organizational skills; candidate must be able to work in a fast paced, high-pressured, evolving environment.
  • Demonstrated interpersonal and leadership skills for motivating staff and maximizing revenue performance.
  • Strong presenter and communicator with internal and external customers and partners.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • Proficiency with Excel, Word, PowerPoint, Wide Orbit Traffic and Wide Orbit Media Sales, Salesforce, and qualitative data (Scarborough).
  • Documented record of exceeding activity and revenue goals.
  • College Degree required.

    Apply online at: http://www.jobs.net/jobs/tegna/en-us/job/United-States/Local-Sales-Manager/J3L3N75YG789VGDHVYD/

    About TEGNA: TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industryís top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

    TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. Posted 7/18/17.

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