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Local Sales Manager

logo Location:  Sacramento CA
Control #:  109753T

KQCA-TV, the Hearst Television, Inc., My58 in Sacramento, California, seeks a dynamic Local Sales Manager.

Under the direction of the General Sales Manager, the Local Sales Manager directs the local sales department at KQCA.

We are looking for a sales leader who creates a positive culture for success through leadership, clear direction, teaching, motivating and evaluating the sales efforts of our local team. Individual should be highly organized, able to coach a winning team and have experience in pricing and inventory management. The ideal candidate must have a proven track record of success in TV Sales with a notable focus on new business development and non-traditional revenue streams including digital media.

Job Responsibilities:

  • With guidance from the General Sales Manager, set the overall tone for the local sales department by providing exemplary leadership in accordance with mutually agreed upon sales goals and priorities
  • Clearly define account executive performance expectations and measurement processes to assure account executives efforts and attention will lead to achievement of those expectations.
  • Conduct weekly one-on-one meetings and quarterly strategy meetings with each Account Executive.
  • Develop relationships with our clients and key prospects via frequent visibility. This includes being active in the sales process, getting out on sales calls and entertaining clients.
  • Assist in accurately forecasting revenue throughout the year & exceed quarterly & annual forecasts.
  • Manage, alongside the General Sales Manager and National Sales Manager, inventory and rates to maximize station revenue and achieve and exceed revenue goals.
  • Manage, alongside the Digital Sales Manager, our internet and web sales efforts to achieve and exceed revenue goals.
  • Meet and exceed our departmental goals for Revenue, Market Share, New Business, Internet, Mobile, etc.
  • Advise the Research Director in creation of research pieces to assist in our sales efforts.
  • Communicate effectively with other Managers and Supervisors.
  • Perform other duties as assigned by management.

    Qualifications Requirements:

  • A creative mind with proven ability to generate revenue for the company and advertisers
  • The ability to analyze issues thoroughly in order to make sound business decisions and solve problems effectively
  • Ability to communicate effective and persuasive sales presentations
  • Understands how to communicate effectively and build strong internal and external relationships.
  • Has a history of achieving budgets on multiple platforms.
  • Is a skilled negotiator and problem solver.
  • Has a passion to build and maintain strong employee & client relationships.
  • Has the creativity to develop targeted, customer focused marketing solutions using multiple media products including television, web, mobile, and multi-cast.
  • Has a track record of success in new business development.
  • Has an excellent understanding of how to price effectively and manage inventory.
  • Takes full ownership of local budgets and revenue goals and is constantly developing strategies to overachieve.
  • Takes pride in being extremely well-organized and always prepared.
  • Have strong verbal and written communication skills.
  • Is highly computer literate in all Microsoft Office products and ideally has experience with Wide Orbit and Matrix.


  • Bachelorís Degree or equivalent work experience


  • Ideal candidate has a minimum of 3 years broadcast sales management experience, but not required.

    To apply please go here:

    EOE. Posted 7/24/17.

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