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Media Planner

logo Location:  Wood Dale IL
Control #:  109695R
Description:  

Responsible for planning the purchase of ad space for clients using pre-negotiated radio, TV and newspaper ad rates. Must be proficient in math and have and a basic understanding of how cost per call, cost per acquisition and media ROI work.

Primary responsibilities:

  • Reach highest number of people with lowest-priced ad possible
  • Identify target audience
  • Coordinate launch of media campaigns with marketing, communications, and sales departments.
  • Monitor buying strategies
  • Monitor and optimize effectiveness of campaigns
  • Find a combination of media that will enable the marketer to communicate the message
  • Assist Media Buyers in placing orders
  • Assist Media Coordinators in weekly reconciliation
  • Work with Media Buyers and make recommendations on existing ad rates
  • Collect information about the kinds of audiences that can be reached by the different media and the approximate size of those audiences
  • Use a combination of several different kinds of media to reach different audiences
  • Work with media sales reps employed by newspapers, magazines, cable services, and radio and television stations
  • Recommend which days and times ads should run
  • Prepare advertising schedules

    DMP (www.directmediapower.com) is the one of the nation's largest liquidators of unsold commercial radio and TV airtime and our clients obtain lower cost per acquisition metrics and improved ROI with our media programs.

    Compensation $52,000 to $62,000 annually based on experience.

    Please submit a cover letter and resume for consideration to dean@directmediapower.com. EOE. Posted 3/26/17

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